Just got Martin Lindstrom's Buyology from the Law School Library. Hmm, I would have thought this would be in the Business School Library... I expect this to be an illuminating read.
One way or another, this book has been prompted by all this self- & corporate-branding movement. Certainly leads to more revenue for those who do it well, the self-promoters... understanding their tactics would be crucial in defending against them. Or in the event I have to use these (gasp) and sell my soul to the Money Devil... ugh, what a despicable thought.